Every sales process has a component that must be noticed: the distribution of your leads. If you do not have effective sales lead tracking software, your sales staff will be less able to manage contacts with customers and complete transactions effectively. 

You are in luck since there are a variety of lead distribution tools accessible to you, each one of which has the potential to assist you in more effectively managing the sales process. This article will discuss the positive and negative aspects of thirteen of the best lead distribution software programs currently on the market. 

What Is a Lead Distribution System?

The software component known as “lead distribution software” aids sales teams in managing fresh leads as they come in. Subsequently, every lead is allocated to the respective salesperson, and the system tracks the timestamp of lead interaction. Lead routing software may provide valuable data for monitoring and evaluating the effectiveness of leads over a prolonged duration. Using the provided information, one may refine their approach to obtaining potential customers and enhance allocating these prospects among team members.

13 of the Best Lead Distribution Systems

Subsequently, let us discuss the fundamental attributes of thirteen lead distribution platforms presently accessible and the advantages and disadvantages of each system. This study will examine several of the best lead management software, including Leadfeeder, Salesforce, Phonexa, and others. 

After carefully examining each system’s concise overview, readers will get a more comprehensive comprehension of different software routing systems. Consequently, they will be equipped to choose the system that most effectively aligns with the specific needs of their sales team.

  1. Phonexa

G2 Rating – 4.9/5

Price: Starts at – 100$ /month

Pros:

  • detailed analytics for lead split & performance evaluation.
  • automated lead distribution for optimized lead routing. 
  • easy integrations with popular CRMs & other marketing tools.

Cons: 

  • user interface can be confusing to navigate. 
  • lack of customization options for lead routing.

The lead distribution software from Phonexa helps businesses run as efficiently as possible using cutting-edge call routing and lead tracking technologies. Users may manage and distribute leads effectively and affordably because of its advanced routing software for sales reps and automated lead distribution choices. Specific lead priority settings may be made for each channel and its associated lead sources, enabling each organization to get the best lead delivery possible.

  1. Leadfeeder

G2 Rating – 4.3/5

Price: Starts at – 139€ /month

Pros:

  • easy to set up & use.  
  • real-time insights into website visitors & user profiles. 
  • automatically feed leads to marketing & sales teams.

Cons: 

  • limited integration options with CRMs.  
  • limited lead data & information available.  
  • no automation for lead distribution.

The lead distribution system from Leadfeeder is a cloud-based program that offers effective lead routing, tracking, and optimization. The lead is then immediately assigned to the most qualified sales representative by this company’s system, which keeps track of each prospective customer’s lead source and sales funnel. By following these steps, we can be confident that only qualified leads are sent to our sales staff.

  1. Boberdoo

G2 Rating – 3/5

Price: no information.

Pros:

  • advanced lead routing options allow for targeted lead distribution.  
  • incredibly customizable offering will enable businesses to tailor the system to their needs.  
  • comprehensive reporting provides for a detailed evaluation of lead performance.

Cons: 

  • steep learning curve to use the more advanced features.  
  • cumbersome setup & integration process.  
  • limited customer service & support options.

The lead distribution system, created by Boberdoo, is a comprehensive and automated system established to optimize the lead distribution and routing process. This functionality allows organizations to assign leads to certain channels according to personalized criteria. Furthermore, the system provides comprehensive reporting functionalities, enabling users to quickly evaluate their produced leads’ efficacy.

  1. LeadsPedia

G2 Rating – 4.8/5

Price: no information.

Pros: 

  • easy setup and integration procedure.  
  • strong reporting and tracking tools for leads.  
  • access to a large database of prospective buyers and sellers.

Cons: 

  • limited customization options for lead routing.  
  • user interface can be confusing to navigate.  
  • no automation for lead distribution & tracking.

The lead distribution system offered by LeadsPedia is an innovative platform that empowers customers to generate, enhance, and oversee lead distribution strategies. The use of sophisticated algorithms facilitates the allocation of leads to appropriate salespeople, hence contributing to establishing an effective and streamlined operational procedure. The solution provides a very adaptable interface for customers to oversee their lead distribution effectively.

  1. Salesforce

G2 Rating – 4/5

Price: Starts at – 80$ /month

Pros: 

  • completely cloud-based offering allows for easy access & management of leads.  
  • advanced customization options for lead routing & tracking.  
  • automates lead management & distribution. 

Cons: 

  • steep learning curve & setup for the more advanced features.  
  • limited customer support & service.  
  • high cost of implementation & use of the system.

The Salesforce distribution engine is a robust sales distribution software that enables users to manage their lead distribution operations efficiently. The platform provides a graphical user interface and a user-friendly dashboard that facilitates cost reduction and the efficient identification of new leads. Customers can expeditiously evaluate their leads using sophisticated lead management functionalities and implement optimal strategies to enhance conversion rates.

  1. ClickPoint Software

G2 Rating – 4.6/5

Price: Starts at – 65$ /month

Pros: 

  • automation of lead collection & distribution.  
  • powerful lead scoring & segmentation capabilities.  
  • rapid data sync with popular CRM platforms.

Cons: 

  • limited integrations & customizations available.  
  • high setup time & learning curve.  
  • no automation for lead tracking & reporting.

ClickPoint software provides a complete lead distribution solution that enables customers to store, organize, and promptly deliver leads efficiently. Using intelligent routing and lead assignment mechanisms, users may effectively guarantee that all leads are sent to the appropriate salesperson. The system has sophisticated analytics and reporting capabilities, enabling customers to establish and oversee their lead-related endeavors efficiently.

  1. HubSpot

G2 Rating – 4.4/5

Price: Starts at – 50$ /month

Pros: 

  • automates tracking and lead nurturing.  
  • simple to set up and utilize.  
  • strong lead scoring and reporting capabilities. 

Cons: 

  • limited modifications and integrations.  
  • there are few lead insights and data accessible.  

Customers may effectively archive, oversee, and quickly send leads thanks to the powerful lead routing system offered by ClickPoint software. Using intelligent routing and lead assignment mechanisms, users may effectively guarantee that all leads are sent to the appropriate salesperson. The system has sophisticated analytics and reporting capabilities, enabling customers to establish and oversee their lead-related endeavors efficiently.

  1. Retreaver

G2 Rating – 4.9/5

Price: no information.

Pros: 

  • advanced tracking & reporting capabilities.  
  • easily integrable with popular CRM & phone systems.  
  • automates lead routing & distribution. 

Cons: 

  • limited customer service & support.  
  • steep learning curve & setup time for more advanced features.

Retreaver’s lead distribution system is an all-in-one lead routing platform. The platform can customize lead routing rules to guarantee that leads are sent to the proper receivers. Furthermore, the system facilitates expeditious and effortless allocation of leads and their routing and monitoring via real-time alerts and data updates. 

  1. ActiveDEMAND

G2 Rating – 4.4/5

Price: Starts at – 69$ /month

Pros: 

  • robust lead tracking & reporting tools.  
  • easy integrations with popular CRMs & other marketing tools.  
  • automated lead distribution & nurturing. 

Cons: 

  • steep learning curve & setup time for more advanced features.  
  • limited customization options available.  
  • limited customer service & support.

The lead distribution system offered by ActiveDEMAND is a robust platform that facilitates the distribution, routing, and tracking of leads. The platform provides sophisticated features to expedite the efficient allocation of leads to appropriate recipients and complete analytics and reporting capabilities that enable organizations to enhance their lead distribution process. 

  1. NinjaCat

G2 Rating – 4.1/5

Price: no information.

Pros: 

  • comprehensive reporting and monitoring of leads.  
  • simple interface with well-known CRM systems.  
  • automates lead distribution and routing. 

Cons: 

  • limited accessible customizing choices.  
  • limited customer assistance and service.

The lead distribution system, created by NinjaCat, is an innovative system that enhances the distribution of leads inside organizations, promoting efficiency in the process. The program offers advanced functionalities, including automated lead routing, to ensure the effective delivery of leads to sales employees with the greatest qualifications. The system is equipped with advanced analytics and reporting capabilities that facilitate the identification of possible errors in the lead routing process.

  1. Ruler Analytics

G2 Rating – 4.8/5

Price: Starts at – 314£ /month

Pros: 

  • robust lead scoring & segmentation capabilities. 
  • automates lead collection & distribution.  
  • easy integrations with popular CRMs & other marketing tools. 

Cons: 

  • limited customization options for lead routing.  
  • steep learning curve & setup time for more advanced features.  
  • no automation for lead tracking & reporting.

The lead distribution system developed by Ruler Analytics is a robust platform that provides rapid lead routing and assignment capabilities. It lets users quickly assign inbound leads to the most qualified sales staff or move them to the appropriate CRM workflow. Users can easily keep track of their lead distribution process with an intuitive interface and real-time insights.

  1. LeanData

G2 Rating – 4.6/5

Price: Starts at – 39$ /month

Pros: 

  • automates lead routing & collection.  
  • robust lead tracking & reporting tools.  
  • integrate with popular CRMs & other marketing tools. 

Cons: 

  • limited customization options available.  
  • user interface can be confusing to navigate.  
  • limited customer service & support.

The lead distribution system developed by LeanData enhances the efficiency of lead routing and distribution across many industries. The system has robust rules-based routing capabilities, enabling the efficient allocation of leads to the most appropriate teams or individuals. Furthermore, the system provides advanced analytics and reporting functionalities that assist users in understanding their lead routing process and improving it to attain maximum performance.

  1. EngageBay

G2 Rating – 4.6/5

Price: Starts at – 8.99$ /month

Pros: 

  • distributes and routes leads automatically.  
  • simple to set up and utilize.  
  • tools for thorough lead monitoring and reporting. 

Cons: 

  • limited possibilities for system integration.   
  • lead segmentation and scoring are not automated.

The lead distribution software offered by EngageBay encompasses a range of robust functionalities that enable organizations to efficiently and expeditiously handle and allocate leads. Users can quickly decide the optimum location for each lead and manage their lead distribution process with real-time statistics and automatic lead routing. In addition, the system provides users with a vast array of analytics and reporting tools to monitor the success and development of their lead distribution initiatives.

Choosing the Best Option

It should come as no surprise that giving serious thought to which method of lead distribution would be best for your company is required in order to make an informed decision. Do not make the mistake of assuming that what is successful for one company will inevitably be successful for another. It is impossible to make an educated choice without first doing extensive study. Analyze the many aspects of each system, such as its pricing, scalability, level of data protection, and level of personalization, to determine which one is most suited to the requirements of your company.

If you would like greater control over the process of lead distribution, a lead distribution platform that was developed specifically for that reason may be advantageous to you. A platform that is driven by AI can be just what you need if speed and relevancy are your top priorities. Always keep in mind the specific benefits and downsides of each system, and maintain your concentration on determining which one will best help your business achieve its goals.

The selection of an appropriate method for the distribution of leads is an important responsibility that should not be taken lightly. You should give some serious consideration to which option would work best for you, and there is no harm in asking for expert guidance from those who are already aware of the operational procedures of lead distribution. Invest some time in investigating the numerous possibilities available, and choose the lead distribution strategy that works best for your organization.