Lead generation (Leadgen) is the main part of the sales process that is responsible for attracting customers. This concept includes the generation of leads, their classification, introduction into CRM, analytics, as well as continuous improvement of the lead generation process based on analytics.
What is a lead?
A lead is contact information of a potential customer who has shown interest in your product or service.
The contact data can be presented:
at a minimum: e-mail address, phone number or social media account;
in a fuller volume: contact information, name, age, gender, goods or services you wish to purchase.
Leads can be:
incoming: referrals from all advertising channels, by recommendation, and other channels when the client comes to you himself;
Outgoing: cold calls, autodialers, other leads that were created at the moment of your reference to the client.
Mark is an experienced internet entrepreneur and marketer whose career in lead generation started relatively recently but has quickly gained momentum. He/she has in-depth knowledge of internet marketing and customer acquisition strategies.
